RIDICULOUSLY THICK, RIDICULOUSLY FASHIONABLE
FAGE Total yogurt in high style at this year’s L.A. Fashion Week, with sponsorship
and sampling going on throughout the week’s many venues and events.
Los Angeles, CA (October 16, 2007) — Many Mercedes-Benz Fashion Week at Smashbox
Studios attendees can claim they have a personal secret weapon that adds a little
glamor and luxury to their lifestyle…a favorite lip-gloss, the perfect pair of heels,
or a handbag. Some enjoy the indulgent, velvety collection of… FAGE (Fa’-yeh!) Total,
an extravagance so hush-hush, only a select few know what it is, let alone how to
pronounce it.
FAGE Total, the first authentic Greek yogurt, is just that, a ridiculously classy
must-have item for those in the know. For many years, FAGE was only available in
Greece, Italy and other European capitals, and enjoyed only by fashion jetsetters
who traveled abroad. Now, FAGE is expanding its presence in the US and hitting the
runways of LA.
A Ridiculously Decadent Dessert
FAGE Total is taking LA by storm as the official gourmet food of Mercedes-Benz Fashion
Week at Smashbox Studios. Chef Nicolas Peter, of the celebrity and influencer magnet,
The Little Door, has partnered with FAGE Total to create a FAGE Total recipe that
will be available exclusively at the event.
Celebrity Chef Nicolas Peter will uncover a one-of-a-kind, FAGE Total recipe on
Tuesday, October 16th at 3:30 pm at the FAGE cafe at Smashbox Studios that will
truly showcase the week’s hottest new trend – luxury and extravagance. The “unveil”
will occur amidst the glitz and glitter of L.A.’s ridiculously fashionable audience,
and will be attended by celebrity and model fans of the indulgent Greek yogurt.
The restaurant, a favorite of the ridiculously famous Victoria and David Beckham,
is known for its elegance and high quality Mediterranean cuisine, making it a harmonious
partner for FAGE Total. Also adored by fans, including the ridiculously beautiful
Heidi Klum and ridiculously talented Christina Aguilera, the restaurant was named
“Best Romantic Restaurant of LA.” The restaurant is continually lauded by critics
and clientele as one of the best restaurants in LA, because of its simple and stylish
appeal.
“FAGE Total is one of those fabulous products that a chef always wants to incorporate
into a recipe,” says Chef Nicolas Peter. “The texture is so creamy and the taste
is so amazingly rich that the possibilities to make an extraordinary dish are practically
endless.”
While the backstage of fashion shows are usually outfitted with champagne and snacks,
this year, models and designers will be able to feast on FAGE Total, the official
gourmet food at Mercedes-Benz Fashion Week at Smashbox Studios. The irony of models
lining up for rich, creamy yogurt is a bit out of the ordinary, yet since FAGE Total
is made of only two ingredients, live cultures and milk, its benefits are endless.
It’s all-natural, free of any additives, sweeteners or preservatives, and has higher
quantities of protein than other yogurts. Can we say something about being a good
filling snack?
FAGE Total will celebrate designers including Beach Bunny, Joseph Domingo, Bird
of Prey, Candice Held and Voom by Joy Hahn by serving up their favorite FAGE recipe
as a treat to all of Fashion Week guests. FAGE Total, the ridiculously thick yogurt,
will be just as hot as the designs from the runways.
This season’s shows will be going “green,” with a focus on sustainability in an
effort to reduce the industrial impact on the environment. “We are so thrilled to
be able to lead the charge on this effort, and are honored to have FAGE Total involved,
as their product really represents our theme of purity and all-natural living,”
according to Davis Factor, Smashbox Studios co-founder.
For those who enjoy good taste and high-quality products, FAGE Total is a premium
daily indulgence with a rich, luxurious taste. FAGE is the first and only company
to provide consumers strained yogurt, due to its unique, proprietary manufacturing
process. During production, the yogurt is strained to remove most of the whey from
the milk; typically, 4 liters of milk will produce one liter of yogurt.
FAGE Yogurt Panacotta with Dragon Fruit – Exclusive Fashion Week Recipe
Ingredients
2 cups heavy cream
¾ cup plus 2 ¼ tbsp sugar
2 whole and split bourbon vanilla beans
4 ½ sheet of gelatin [CAN YOU GET GELATIN IN SHEETS IN US?]
4 cups of FAGE Total Yogurt
Directions
Place the cream, sugar and vanilla beans in a saucepan
Bring up to a boil
Incorporate the gelatin (pre-softened in cold water)
Cool to room temperature
Fold in the FAGE Yogurt
Pour directly in serving receptacle, alternating with the natural fruit flavoring
(Dragon-Fruit).
Refrigerate for two hours until set
About The Little Door and Chef Nicolas Peter
For more than 10 years, LA locals have been enjoying a romantic Riviera, known as
The Little Door, which is ideal for enjoying exquisite French-Mediterranean Cuisine.
Chef Nicolas Peter strives to incorporate local and organic ingredients, ensuring
that his menu is healthy, seasonal, and ripe with flavor.
Consistently complemented for excellent, elegant French Mediterranean fare at The
Little Door restaurant, Chef Nicolas’ natural talent of creating harmonious dishes,
perfectly balancing the ingredients’ color, texture, flavor and consistency, are
always represented. Captured by the aromas of fresh produce, herbs, and spices,
Chef Nicolas carefully considers the flavor of each ingredient in developing a new
dish, and is always refining familiar entrees to keep surprising and pleasing palettes.
About FAGE USA
FAGE Total Greek yogurt is a leading, global brand of all natural, premium yogurt
made by the number-one yogurt producer in Greece, FAGE S.A. Produced in the authentic
Greek yogurt tradition, originating in ancient times, FAGE Total Greek yogurt offers
a distinctively rich, creamy fresh dairy flavor and texture that is uncommonly luxurious.
Introduced to the U.S.A. in 2000, FAGE Total Greek yogurt is widely available at
major supermarkets, gourmet and specialty food stores in key metropolitan and suburban
regions from coast to coast. The fast-growing, authentic Greek yogurt continuously
attracts new enthusiastic and loyal consumers who enjoy its unparalleled pleasures
and health benefits.
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